Business Insights Archives - Page 5 of 6 - MSM Advisors

Understanding the Customer Lifetime Value of Ecommerce Shoppers

Feb 19, 2016 | Business Insights

Developing successful Ecommerce is developing successful brand loyalty. To continue a positive and profitable relationship, it is crucial to know your target market and to cater to their specific needs. Defining Customer Lifetime Value (CLV) A customer making a...

[Video] The Most Common Financial Problems Facing Small Businesses

Feb 18, 2016 | Business Insights

Cash flows are especially difficult for small businesses because they do not have access to the same resources as large companies. Particularly, they do not typically have as much cash on hand. It hits especially hard in companies that sell products. Check out...

The 7 Steps to Effective Invoicing for Small Businesses

Feb 9, 2016 | Business Insights

Invoicing is part of ensuring you get paid for your goods and services, so why is it often overlooked? These simple tips will help your business collect what it has already earned. 1. Automate Your Accounting Software Cloud based accounting softwares (such as Xero)...

Cashflow: The Key to a Successful Startup

Jul 22, 2015 | Accounting, Business Insights, Financial Management

There are myriad ways a business can fail: Maybe an entrepreneur didn’t understand his or her customers well enough, there was a breakdown in leadership or there was no set plan for the future. And while all these setbacks are viable threats to a startup,...

5 Tips for Small Businesses Dealing with an IRS Audit

Jul 13, 2015 | Business Insights, Tax Tips

The Internal Revenue Service (IRS) has the power to review financials and enforce tax laws that govern all American businesses. These official financial examinations are known as audits, and they can be seen as inconvenient, tiresome, and even scary to some business...

The Peter Principle: How Promotions Can Hurt Your Business

Jun 25, 2015 | Business Insights

Employers generally promote the employees who show that they’re capable of handling a greater responsibility within the company. But sometimes promotions backfire when the employee fails to live up to expectations. This is known as the Peter Principle. In...